Top Shelf

Design, Culture, Installation
Sharing books is a great way to spread new ideas throughout any organization. People are more likely to take interest in books recommended by peers.

Last year while in London I encountered an odd book display positioned inside of a clothing store. Each book faced forward and  hand-written cards were placed below them (reviews from their previous owners). A store clerk described it to me as their community book swap—anyone could exchange one book for another. I loved the idea.
By including reviews, it encouraged people to share books they loved, or books that taught them new skills, or changed their views on the world in some way. I wondered what effect an installation like this would have at a company.

Later, I repurposed this idea and designed Top Shelf to commemorate the opening of Dropbox’s new HQ. 

Note: I designed tiny stickers in a motif paying homage to the Penguin Books logo, swapping the penguin with a panda—pandas having meaningful cultural significance at Dropbox.

Los Angeles, USA